Twitter Bans Political Ads

Twitter Bans Political Ads With Few Exception

CEO Jack Dorsey  just announced, via tweet, that Twitter  will be banning all political advertising — albeit with “a few exceptions” like voter registration.

“We believe political message reach should be earned, not bought,” Dorsey said.

While it’s not totally clear how broad those exceptions will be, it sounds like the ban will apply to both ads endorsing candidates and ads advocating a position on political issues.

Dorsey said the company will share the final policy by November 15, and that it will start enforcing that policy on November 22.

“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes,” he wrote. “All at increasing velocity, sophistication, and overwhelming scale.”

A blanket policy could also help Twitter avoid the controversy of making determinations of truthfulness on a case-by-case basis.